Chester Cheetah is a fictional character and the official mascot for Frito-Lay's Cheetos brand snacks as well as Chester's Snacks which consists of flavored fries, popcorn and puffcorn.
From the mid-1980s to the early 2000s, television adverts often featured Chester's desperate attempts to eat other people's Cheetos. The self-described "hip kitty" would often speak in rhyme and sneak up on an unsuspecting stranger at a beach or public park. The result would always involve cartoon physics in the vein of Looney Tunes, such as Chester riding a motorcycle off a bridge, getting thrown to the top of a coliseum, or plunging miles through the air to unwittingly grab a hang-gliding bodacious babe, only to cast her aside in favor of Cheetos. These spots were first directed by Keith Van Allen and later by Cow and Chicken creator David Feiss.
In 1992, Chester's own television program called Yo! It's the Chester Cheetah Show! was under development for the Fox Kids Saturday morning fall lineup. However, an ethics debate erupted over Chester's status as an advertising character, and likely due to the protests of Action for Children's Television, the show was prevented from airing. Their petition marked the first time that the organization protested something before it actually became a program. In 2019 a petition appeared on change.org for someone to make the series happen sometime for Nickelodeon.
Chester's character underwent slight revamping in 1997. With the introduction of the "Dangerously cheesy!" slogan and Pete Stacker replacing Joel Murray as his voice actor. Chester began appearing in live-action/animated hybrid advertisements where he entered the real world. During this time, the ads began portraying him in a less manner; he went from being bumbling to suave and cool, and he actually managed to eat Cheetos unlike in the older commercials.
In one specific 2006 commercial series, Chester emerged victorious over competitor Chef Pierre in a baking competition to develop Baked Cheetos. This resulted in an advertising campaign called Chester Goes Undercover, wherein Pierre steals the Baked Cheetos formula while wearing a shadow, and Chester pursues him by tracking down hints that point him in the direction of Pierre's goons, Twisty McGee, Flamin' Hot Fiona, and The Cruncher. When Chester confronted Chef Pierre, he gave the order for his operatives to show up, capture Pierre and his henchmen, and retrieve the stolen formula. There was an interactive web campaign associated with these commercials.
Chester Cheetah makes a cameo appearance in Archie Comics' Sonic the Hedgehog series.
The Angry Birds Cheetos and Angry Birds Cheetos 2 Facebook games were released in 2012 and 2013. With the exception of the addition of a new Cheetos bag power up in both games, the games are quite identical to past Angry Birds versions. A normal Cheetos bag that behaves like the Blue bird and splits into many Cheetos is added in the first game, and a flaming hot Cheetos bag that behaves like the Bomb bird and explodes on impact is added in the sequel.
A promotional plush doll was produced, featuring dark sunglasses and lace-up shoes. It was 18" tall. A 10" doll is still available today.
In 2023, the company Jada Toys released an action figure of Chester Cheetah.
The game is composed of simple side-scrolling platform levels. On each level there is a hidden "scooter" part. In game, Chester can dash and stun enemies by jumping on their heads.
The instruction manual contains a popular Engrish recognized by many gamers: "As is Chester Cheetah way, is one-person play." The Engrish spawned due to bad translations and an attempt to rhyme in anapestic tetrameter like Dr. Seuss. No actual mention of the Cheetos snack food is made in the game, but Chester's health points are represented as Cheetos Paws.
Time Extension listed Too Cool to Fool as one of the worst SNES games.
The player dies in one hit unless they have a cheese puff on hand. Collecting 100 paws per level results in a new continue, and there are three difficulty levels. Some stages involve controlling vehicles, like a car or a motorcycle.
The game was shown at the Consumer Electronics Show in Las Vegas in 1994.
After breaking out of a zoo, Chester Cheetah is going to Hip City when Mean Eugene tears up his map into 10 pieces and scatters it across the United States. Chester Cheetah must then travel across America to recover the map. Chester visits fictional cities in states such as Nebraska, California, Florida, Arkansas, and Alaska.
The game was released only in America.
Both the Genesis and SNES versions of the game received mixed reviews. Electronic Gaming Monthly reviewed both the versions. They gave the SNES version a score of 28 out of 50, and the Genesis version 24 out of 40. The reviewers praised the graphics and animations but cited poor control as a negative.
Sega Visions gave it a score of 12 out of 20, and gave it strong score for sound and music.
Nintendo Power reviewed the SNES version and stated it had stiff controls, low challenge, but had good audio and graphics. They gave it an average score of 3.3/5.
GamePro magazine called it "High on the list of unnecessary sequels" and said "like the cheese puffs themselves, Chester might sound like a tempting idea, but you'll get no nourishment and you'll soon be hungry again".
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